With just a week to go before one of the Coromandel’s biggest annual events, a sense of excitement is building across Whangamatā as residents and businesses prepare for the arrival of tens of thousands of visitors for the Beach Hop.
Across the town, signs of preparation are everywhere. Holiday homes are being cleaned and readied for guests, classic car owners are polishing their vehicles, and cafés and restaurants are gearing up for the busy week ahead.
Despite ongoing staffing pressures in hospitality, businesses are preparing for the influx of visitors, while the sound of lawnmowers and last-minute tidy-ups reflects the growing anticipation around town.
Many visitors are also arriving early to get organised before the festival begins, setting up accommodation and preparing for friends and family who will join them during the event.
This year marks a change in leadership for Beach Hop, with Denis Beaver stepping into the role previously held by long-time organiser Noddy Watts.
Beaver recently spoke to local bus operators as planning continues for the large crowds expected during the festival.
In his first year at the helm, Beaver has signalled a steady approach to the event.
“He’s very much of the view that if it isn’t broken, don’t fix it,” one local observer said.
Beach Hop is widely regarded as a major economic boost for the Coromandel, bringing millions of dollars into the region each year through accommodation bookings, hospitality spending and retail activity.
For some Whangamatā residents who rent out their homes during the festival, the income generated can cover a significant portion of their annual rates.
However, organisers say those still hoping to attend may struggle to find accommodation.
With around 100,000 people expected to descend on the coastal town, most places to stay are already booked, leaving only the possibility of last-minute cancellations.
Organisers are advising people not to travel to the event without confirmed accommodation.
Visitors are also encouraged to plan their travel carefully and be aware of the routes taken by classic car parades throughout the week.
Getting caught behind hundreds of vintage vehicles on the road can lead to significant delays.
More information on event schedules and road movements is available on the Beach Hop website.
