Efforts are under way to reinstate the long-running Auckland–Coromandel ferry service, with the Coromandel-Colville Business Association (CCBA) launching a community-led campaign to demonstrate public demand and explore future options for the vital transport link.
The popular ferry route, which previously operated for more than two decades and connected Auckland with Hannaford’s Wharf near Coromandel Town via Waiheke Island, was suspended in October 2023. Operator Fullers360 cited operational costs, workforce shortages, and severe weather impacts as key reasons for the service becoming commercially unviable.
In response, the CCBA is working with local residents, businesses, and potential partners to advocate for the return of the service — albeit in a new, more sustainable form.
“ We know how important a ferry service is to the Coromandel Peninsula,“ said Coromandel-Colville Business Association Chair Jennifer Ashman.
The association hosted a public drop-in session on July 17 at the Combined Clubrooms in Coromandel, gathering feedback on desired ferry features, service expectations, and ideas for connecting land-based transport and tourism offerings.
Let’s show any potential operators that there is genuine demand for a ferry. We need your help to understand the user demand and needs, and the opportunities for land-based logistics and activities, “added Ashman.
Further engagement is planned. The CCBA will launch an online poll via Coromandel’s CFM Radio to gauge wider community interest. Two upcoming public meetings are scheduled — the first on Tuesday 30 July, where initial findings will be shared, and the second on Wednesday 27 August, focusing on next steps and forming an advocacy group. Both meetings are open to the public and can be attended either in person or online.
The campaign comes amid ongoing interest from stakeholders, including Thames-Coromandel District Council, which previously acknowledged the ferry’s economic and social value. Mayor Len Salt has voiced his support for finding a workable solution, particularly as tourism rebounds post-Covid and economic recovery remains a focus.
“The ferry offers huge potential — not just for tourism, but for connecting part-time residents, remote workers, and businesses between Auckland and the Coromandel,” Salt said in an earlier statement to the New Zealand Herald. “We are continuing to push for funding and long-term investment in services that build resilience and support growth across the district.”
While Fullers360 has not confirmed a timeline for the ferry’s return, the operator has in the past expressed a willingness to engage in discussions about a reimagined service model. The company, like others in the maritime sector, has been dealing with major staffing issues over the past year. However, recent efforts — including adding skippers and deckhands to immigration green lists and launching a fast-tracked training programme — are beginning to show results.
Further muddying the waters of a possible return is speculation Fullers’ 360 product is up for sale. A report by The Australian last week claimed that Auckland-based Cameron Partners has been engaged to explore a potential sale of Fullers360, as its Scottish owners weigh up offloading the loss-making business.
Fullers360 has not confirmed any plans to sell.
In the meantime, local leaders are focused on building a compelling case to bring back what many see as a lifeline for the region.
For updates and to get involved, visit: www.coromandelcolville.nz/ferry or follow the Coromandel-Colville Business Association on Facebook. Queries can be sent to: ccbchair@gmail.com.
